Gourmade Ready Meals
Brand & packaging development, design, print and website development.
“The main advantage to frozen is convenience. Research showed that while frozen is a category in growth amongst many demographics, it was baby boomers in particular that favoured its low-fuss appeal. Our strategy was to empower these people to spend less time in the kitchen and more time enjoying the new found freedom of their golden years. This inspired the name ‘Gourmade’ and strapline, ‘Live More. Cook Less”.
We created a joyfully bold identity for premium, frozen ready-meal brand Gourmade, lighting a fire in the freezer aisle with minimaist high colour, high impact design that stands out from the crowd.
We designed the packaging for the complete product range (over 45 dishes).
Once the packaging was designed we under took first print run ready for the product photoshoot. We too the creative lead on the photoshoot and working alongside Jo, Gourmades creater and chef created some stunning images ready for print and web.
The final part of the project was to develope a website that refelected the brand and showcased the products.
The finshed site is clean, easy to navigate, highlights the products to their fullest and is fully eCommerce enabled allowing customers to order the products from anywhere in the world.
Visit Website: www.gourmade.com